I shot the "pod" with a (very old) iPhone, hand held. The short focal length on the iPhone (28-30mm equivalent on a 35mm SLR) helps with depth of field, but also yields the distortions you can see on the Time Pyramid. No light box, but shot with indirect lighting through closed sheer blinds on massive west-facing windows, in the morning (sun in the east). Counterintuitively, I believe that having the diffuse light source behind the subject helped eliminate glare. (Of course, a little A-R on those crystals and the matte finish on the Zenith case and the IWC caseband doesn't hurt, either.)