This is Louis Erard’s recent collaboration with an architecture design firm named atelier oï. This is perhaps the most “causal chic” watch I have now. It is certainly a conversation piece.
The design is all about lines and light reflections. The more famous collaboration with a Japanese architect Tadao Ando by Octo Finissimo is all about circles (there was one piece just sold at yesterday’s Phillips auction). While the Octo is calming and peaceful, mine here is fun and playful.
It is a regulator with markings only for the minutes. So, it takes some getting used to reading the hours. it is not instant reading,but it is fine for the weekends.