Improvement ideas for Ulysse Nardin
We recently had a good conversation regarding the current direction of a brand many of us have dear to the heart. It was rather unanimous that UN has come off the rails these past 10 years +/-. So, what are our ideas for improvement? Many agree the insist...
I have a few suggestions.
1. Agree they should get rid of the recent X/Square motif. 2. Add Arabic numerals as you suggest to the Marine 42mm line. 3. Make an executive decision to chop the Executive collection. Or, at least rename it to something more evocative of your clientele ...
Some excellent suggestions here, couldn't agree more.
UN is one of my favorite brands as well but I don't feel like spending any money on anything from their actual collection either. With that in mind and for a start (more to follow) I'd be careful with roman numerals on anything sportive (divers etc...). I...
I generally agree, but I love both that bracelet and rubber strap with links.
I prefer smooth rubber, not patterned, but that setup is superbly comfortable. I would further request they never, ever again stamp LIMITED EDITION or any other garbage on a strap link though. Nothing could be lamer, IMO. The UN name and logo are fine.
I think they have something with the Marine Torpilleur.
WE can start from there, put an enamel dial, no eaten 6, 42 mm case... Aaah, one thing, they launched a few good watches these last ten years, such as these Marine above, or this Marine Tourbillon below! Best, my friend. ...
Deleting small second or...
Ad some Marine Torpilleur with a big second hand. Their sea sail heritage of the old timing gauges is a separated seconds dial. Can they step off of it?
Old list of mine
When i made a list a few years ago. It was a list of my first automatic watch diver. Actually i bought in the past a quartz Seiko watch with diving aspirations, but in my view that is no real watch, but a time keeper with to much problems. A long story sh...
Proper suggestions.
And yes, we should not be dismissive and pretend nothing good came out these past 10 years. Definitely a few winners in there!
Not only design
I see the selling channels are a confusing machine. While competitors make all so easy, giving discount, a good service, quick delivery, UN maybe demands AD’s to keep prices high and scared potential customers off. If they could streamline the selling met...
On the plus side, some of the MSRP levels are extremely acceptable.
I would reference both the Marine Tourbillon and Freak titanium models. Beyond fair for what you receive.
Always slightly off
The freak and freakx are awesome IMO but most of their designs are slightly off to me.
I just looked at their website and was surprised at how they are still sticking to their bread and butter marine chronometer look...
And I agree that there are too few Arabic numeral watches (although I don't like Arabics). But for me who have owned maybe 5 or 6 different UNs over the years is the fact that they now seem far too obscure. Their marketing doesn't seem to have ANY cool fa...
I am lost with sharks swimming in cities, sharks swimming in space for that matter...
"Vertical Odyssey"? Utterly diminishing to a storied brand like Ulysse Nardin. We don't need gimmicks; we need innovative and good looking products. That is it!
Develop your core competencies, and work out from there.
1. More grand feu enamal from Donze Cadrans (I believe that's the name, the dial company they own) 2. continue the Marine Diver in titanium; the new case design, material and no-nonsense look is a winner to my eyes 3. more use of their newest manufacture ...
Not certain about good ideas. Start with eliminating..
Skeletons for a while. More Arabic nonradial numbers. Go back for inspiration. Maybe get Ludwig back as a temporary consultant. No diluting the Freak style with crowns,etc.