Introduced This Week -- TAG Heuer Fragment Design Formula 1 Chronograph

Jun 21, 2020,15:21 PM

This past Thursday, June 18, TAG Heuer introduced its second collaboration with designer / streetwear legend, Hiroshi Fujiwaraa, of Fragment Design.  In what was definitely a shocker to both the vintage Heuer and modern TAG Heuer communities, the new Formula 1 chronograph draws heavily on Autavias from the 1970s (Reference 1163 and 11063, with the Viceroy colors) and incorporates the Heuer 02 automatic movement.  So the Formulaa 1 seems to have gone from the "entry level" TAG Heuer to join the top-of-the-line models of the Autavia, Carrera and Monaco.  

The watch measures 44 mm across the dial, with a thickness of 14.2 mm; will be limited to 500 pieces; available toward the end of July; priced at $6,150 here in the United States.  

I will be interested to hear the impressions and reactions here.  I am a huge fan of the watch and can't wait to see it in the metal.


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The Fragment thing is phony to me...

 By: Mostel : June 21st, 2020-18:08
I feel any messing with--or the pretending to only 'slightly mess with' traditional design... is pseudo and fake... and unwelcome... my 2c... classic design needs no help. Fragment is unwelcome on dials and design, my 2c.

I like the dial face ....

 By: W72 : June 22nd, 2020-04:49
I do not know anything about Fragment or its design but taking this watch as it is, I like overall black dial / subdials balance. A quick glance at the watch brings your attention to the time (white hands) and then quickly to the subdials for chrono funct... 

For me this is a good looking watch.

 By: jlux : June 22nd, 2020-04:53
Much better than the "open dial" models from Tag Heuer.

Overall I think it looks good. Young, modern and fun. But,

 By: WH_ : June 22nd, 2020-10:10
I don't like the strap (jubilee style), doesn't fit the young and fun tone its trying to convey. And I am not sure if this bezel turns (due to its design), but that wouldn't make any sense to me. would look quite gimmicky