TAG Heuer Opens Largest Boutique in Singapore

Kong · 2012-09-22T13:24:59Z

Explore the official opening of TAG Heuer's world's largest boutique in Singapore, featuring Jenson Button and exclusive commemorative pieces.

Kong

WPS member · Horological Meandering forum

6 replies3486 views1 photos

Kong reports on the grand opening of TAG Heuer's largest global boutique in Singapore, an event graced by Formula 1 driver Jenson Button. This post captures the excitement and scale of TAG Heuer's retail expansion, highlighting its commitment to key markets.

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September 20th, 2012 – TAG Heuer has its official opening of its world’s largest boutique at Wisma Atria in Singapore with over 400 guests turnout. Their Ambassador and Vodafone Mclaren Mercedes race driver, Jenson Button made appearance to officiate the opening before his weekend race with Jean-Christophe Babin - President and CEO of TAG Heuer.

A re-look of the Thursday afternoon ....

Before that, three pictures taken a few days before the official opening of the exterior of the duplex boutique with 250sqm of retail space ...

Now on the 20th September afternoon ....

Guests packed the exterior of the Wisma Atria Boutique ...

Entrance and reception for the afternoon ...

Ladies assigned for photo sessions with guests ....

Bar was set up just outside the main entrance ...

Sneaked in before Jenson Button arrived ... Silver scissors for the ribbon cutting ceremony later ....

Several snapshots of this year commemorative pieces for the SingaporeGP ....

TAG Heuer Formula 1 Black Titanium Carbide Coated Chronograph, limited to 300 pieces ...

The Lady's piece ...

A little detour .... Heur with Caliber 17 ...

The caseback ...

Went out of the boutique ....

Jam packed with fans below the platform ...

Jean-Christophe Babin - President and CEO of TAG Heuer ...

Jean-Christophe Babin - President and CEO of TAG Heuer greeted guests and fans ...

Jenson Button arrived ...

Greeted the MC ...

A brief dialogue between Jenson Button and Jean-Christophe Babin ....

Jenson's fans on the right side ...

Jenson's fans on the left side ...

Jean-Christophe Babin presented Jenson with the No 2/ 300 limited edition TAG Heuer Formula 1 Black Titanium Carbide Coated Chronograph ...

The curious racer was bewildered and asked why No 2?

Jean-Christophe Babin replied, it is tribute to the two races which Jenson has already won for this season.

Jenson expressed his appreciation ...

In return, Jenson reciprocated by offering one of his helmets ....

Jenson personally signed the helmet .... and the helmet will be displayed at TAG Heuer Wisma Atria boutique to commemorate this special occasion.

Next the ribbon cutting ceremony ....

Joining Jenson Button and Jean-Christophe Babin were Eric Vergnes, Vice-President of LVMH Watch & Jewellery, and
Ho Sing – CEO of YTL Starhill Global Reit International.

Congratulations to TAG Heuer for another milestones and Wishing Jenson Button all the best for tomorrow final!

Kong

This message has been edited by Kong on 2012-09-27 21:15:14

Key Points from the Discussion

The Jack Heuer chronograph is highlighted as a particularly attractive model, one of the nicest from TAG Heuer in a long time.
The new Carrera model is appreciated, though some prefer a previous celebratory edition.
Singapore is noted for its vibrant 'watch entertainment' scene, underscoring its importance as a luxury watch hub.

The Discussion

patrick_y

Sep 22, 2012

Wow! Thanks for the pics!

There certainly is a lot of "watch entertainment" in Singapore! Congratulations to TAG for their new flagship store! And thanks Kong for your wonderful photos, as always.

foversta

Sep 22, 2012

Thanks a lot for the report Kong.

I like this new Carrera even if I prefer the previous celebration one... Fx

dxboon

Sep 22, 2012

Great report, Kong!

Jensen Button is looking as handsome as ever! :-) The Jack Heuer chrono is very attractive. One of the nicest Tags in a long time IMO. Cheers, Daos

れい

Sep 22, 2012

Not a fan of Tag Heurer, but I have to say an excellent report!

Always nice to see the atmosphere of an opening of new boutique. Thanks Kong!