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What's In A Name If...
... Your Last Name Is ...Dufour?
First of all, Rolex is boring... BORING... with a capital B-O-R-I-N-G! Sure, maybe the guy behind the beautiful Pilot Type 20 can breathe some fresh air into an otherwise stale room, but something tells me the good ol' boys down there at the foundation will have nothing to do with any of it.
Let's be real; If pieces like the Skydweller are the reflection of Rolex's innovation, then Jean-Frederic will be dwelling in the sky. Please don't get me wrong: I love Rolex and own several - every collector should have at least two, right? But as purists, we all seem to be gravitating to the more vintage pieces, like Amanico's chocolate wonder, or Iceman's 5512 from 1961. The new watches are not innovative. Okay, the white gold GMT, what with its two-tone pepsi bezel in ceramic is kinda' cool, but innovative? No way. And at 38,000 dollars plus, I think I'd rather have something from JLC or an independent.
Thanks Magnus, for the good information. But I will go ahead and make a not-so-bold prediction: Stifled by the members of the Wilsdorf board, Mr. Dufour will not last more than two years at the helm of Rolex. There, I said it!
- Scott
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Why Rolex chose Jean-Frédéric Dufour as new CEO
A report published today by the Swiss newspaper Der Tagesanzeiger sheds some light into the reason why Rolex chose Jean-Frdric Dufou r, current CEO of Zenith , as successor to outgoing president Riccardo Marini. I am here offering a shortened translatio...
Thanks for the Rolex news on Jean-Frédéric Dufour
It seems like we can expect some new things from Rolex. I hope it will stay true to its origins and not try to be influenced by fashion. I am sure they can add lines of Product and still keep the true DNA. Best of luck to Jean-Frédéric Dufour on the new a...
I think the key word in your post was "fashion"
I don't mind if Rolex try different innovations or indeed even launch a new reference etc. However, i don't see it as boring when a manufacturer perfects what they are already the best at doing. Rolex is Rolex. It is a by-word for stability and reliabilit...
Well put...
I think Rolex showed an amazing sense to continuity and subtle innovation. The latter ones are not 'flashy', but serve the aim of reliability and performance. As such, very welcome (at least with me ;-)). A Rolex is the VW beetle in watchword, it runs and...
I guess striking this balance between renewal and tradition...
will be a difficult one to strike. Rolex has such a strong identity, is largely associated with less than a handful of timepieces. I really wonder how an expansion that is easily recognised and accepted as 'rolex' would look like! Cheers, Magnus
I wish him the best in his new functions. We'll see how he will deal with this tough
Challenge! Best, Nicolas
Thanks
I appreciate that as I missed reading the TA this morning. Makes sense and I think Rolex bet on a solid horse in choosing Dufour. He is also young which could put some stability into Rolex management. No reason why he can't stay at Rolex for the next 20 y...
What's In A Name If...
... Your Last Name Is ...Dufour? First of all, Rolex is boring... BORING... with a capital B-O-R-I-N-G! Sure, maybe the guy behind the beautiful Pilot Type 20 can breathe some fresh air into an otherwise stale room, but something tells me the good ol' boy...
Let's wait and see...
he did an amazing feat with Zenith, re-aligning the brand a significant bit with its past. I really hope he is successful at his new job! Best, Magnus P.S.: 'Dufour' is a relatively common name in francophone Switzerland.
I wonder what his marching orders are and...
What line will he touch first. Rolex is a big ship that looks further ahead than most because it's not probably the kind of company that can turn itself on a dime. That being said, the focused and careful approach that Dufour took to move Zenith forward p...