Rolex

A report published today by the Swiss newspaper Der Tagesanzeiger sheds some light into the reason why Rolex chose Jean-Frdric Dufou r, current CEO of Zenith , as successor to outgoing president Riccardo Marini. I am here offering a shortened translatio...  

It seems like we can expect some new things from Rolex. I hope it will stay true to its origins and not try to be influenced by fashion. I am sure they can add lines of Product and still keep the true DNA. Best of luck to Jean-Frédéric Dufour on the new a... 

I don't mind if Rolex try different innovations or indeed even launch a new reference etc. However, i don't see it as boring when a manufacturer perfects what they are already the best at doing. Rolex is Rolex. It is a by-word for stability and reliabilit... 

I think Rolex showed an amazing sense to continuity and subtle innovation. The latter ones are not 'flashy', but serve the aim of reliability and performance. As such, very welcome (at least with me ;-)). A Rolex is the VW beetle in watchword, it runs and... 

will be a difficult one to strike. Rolex has such a strong identity, is largely associated with less than a handful of timepieces. I really wonder how an expansion that is easily recognised and accepted as 'rolex' would look like! Cheers, Magnus

Challenge! Best, Nicolas

I appreciate that as I missed reading the TA this morning. Makes sense and I think Rolex bet on a solid horse in choosing Dufour. He is also young which could put some stability into Rolex management. No reason why he can't stay at Rolex for the next 20 y... 

... Your Last Name Is ...Dufour? First of all, Rolex is boring... BORING... with a capital B-O-R-I-N-G! Sure, maybe the guy behind the beautiful Pilot Type 20 can breathe some fresh air into an otherwise stale room, but something tells me the good ol' boy... 

he did an amazing feat with Zenith, re-aligning the brand a significant bit with its past. I really hope he is successful at his new job! Best, Magnus P.S.: 'Dufour' is a relatively common name in francophone Switzerland.

What line will he touch first. Rolex is a big ship that looks further ahead than most because it's not probably the kind of company that can turn itself on a dime. That being said, the focused and careful approach that Dufour took to move Zenith forward p...