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Rolex

to be blunt.....

 

......the investment that you really need to consider is one in your enjoyment. Think of a watch as an investment in your pleasure...in a similar way to a holiday. The latter, of course, depreciates to zero very quickly. A watch can and often does depreciate....but it does so over a much longer period. If you love your watch and it gives you great pleasure, then its monetary value becomes less of an issue. Of course, nobody wants to throw money away....but when we go on vacation, we don't evaluate it as money being thrown away. Rather, it is looked at as money invested in our wll-being and happiness.


Looking at a watch in a similar way is not a bad idea.

Some watches have "investment" appeal. but within modern Rolex, my guess is that few if any have that persona.

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