The only way this madness stops is if the watch buying public collectively gets its mind back and remembers that there is a world of steel sports watches out there (from UN Marine, to GP Laureato, to Hublot, to Chopard Mille Miglia, GO Evolution to JLC Master Controls, etc). And we are not even talking about AP, Panerai, etc.
And also Not to mention Halios, Habring and a swag of other
Only when people remember there are OTHER watches and sales actually slow down, will Rolex realise they lose “wrists”!when watches are not available at ADs.
I have never owned a Rolex btw (and never really wanted to), but this hysteria reminds me of a panerai bubble of the early 2010s. Look how that ended.