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Rolex

Rolex: All things to All men

 

Thanks, Bill.

It is interesting to see that the advertisements captured online are different from the print adverts of my youth.

Before the InterWeb, adverts were very specific for location and demographic. I lived in Asia then. Local ads were different from those on the back cover of imported magazines like Readers Digest, TIME and NewsWeek.

80% off the time, we did not know the "famous" people used by Rolex; although they were experts in their field, they were not universally known by the general public e.g. Who was Wally Herbert?

Leaving aside the universally famous like James Bond, Elvis Presley and Steve McQueen, the adverts that resonated were the ones with 'Aspirational' theme: "If you......"

They let the reader answer the question: "Why?"




Rolex advertising: "If you...."


Regards,

MTF


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25 Comments view entire thread 

50 years of Rolex Submariner advertising.

 
By: Bill : June 8th, 2022-15:20
Such an iconic brand like Rolex has passed the test of time advertising through the ages. Here is a little collage of Rolex ads through the ages. Share your favorite ad or Rolex advertising slogan. See how many personalities you can name in this selection...  

Superb post Bill! The Submariner is my favorite Rolex!...

 
By: Subexplorer : October 12th, 2016-20:11
... it deserves such a great advertising! You did a superb job of research and production Bill!! Thank you so much for sharing with us Rolex and Submariner fans! All the best! Abel

So many personalities you know bought Rolex and loved Rolex. Just a few more Rolex GMT pictures.

 
By: Bill : October 13th, 2016-14:06
Chuck Yeager Rolex GMT Arnold Schwarzenegger Rolex GMT Pablo Picasso Rolex GMT Source: Internet Jakes Rolex Blog ...  

What a collection.....

 
By: Baron - Mr Red : October 13th, 2016-03:01
......though i did notice IWC in 3rd row from bottom...typical IWC...trying to gate-crash a bigger party I wonder who would win the Oscars of Watch Adverts? Rolex would need to be in there....

" We invented the Submariner to work perfectly

 
By: Thevenin : October 13th, 2016-07:16
660 feet under the sea. It seems to work pretty well at any level. " My all time favorite. Best ad ever? Ask her. Maybe she knows. Dogu ...  

Truly amazing!!!

 
By: mywrongwrist : October 13th, 2016-12:34
Thanks for putting it together and sharing Really appreciated Best Luca

Rolex: All things to All men

 
By: MTF : February 19th, 2018-03:10
Thanks, Bill. It is interesting to see that the advertisements captured online are different from the print adverts of my youth. Before the InterWeb, adverts were very specific for location and demographic. I lived in Asia then. Local ads were different f...  

Great to re surface this fabulous post! As I said when originally posted, Bill did a superb job of search and compilation to produce it! Just viewing ...

 
By: Subexplorer : February 19th, 2018-03:49
... the numerous ads and photography of famous people and famous slogans it makes me better understand why I love this brand so much! Thank you again to Bill and thank you for bringing this post to our attention again! Cheers! Abel

The greatest "Sub" ads were not ads at all. They were movies, IMHO.

 
By: HighEndOne : February 19th, 2018-12:48
This is a great collage of ads. Thank you! The sight of James Bond - 007 (Sean Connery) with his Submariner likely sold as many watches as all the ads combined. Every red-blooded male out there wanted to be like Bond - rugged, sophisticated and refined - ... 

Very thorough, thoughtful, interesting post.

 
By: myles721 : June 9th, 2022-14:56
The head to head rivalry of luxury brands fascinates me. I would say Omega and Rolex ads are similarly effective EXCEPT for the you’d wear a Rolex campaign which IMO was brilliant. Like all great ad campaigns there is something ethereal and aspirational a... 

It is no wonder

 
By: Jari from Finland : June 10th, 2022-15:37
The Submariner is so popular. The marketing is very well done over these years.