Rolex

Such an iconic brand like Rolex has passed the test of time advertising through the ages. 50 years of Rolex Submariner advertising




If you were working here tomorrow you would be wearing a Rolex




Captain Cousteau wearing his stainless steel Rolex Submariner




Rolex and James Bond always a perfect match




Sir Jackie Stewart Formula 1 Racing Legend & Rolex Ambassador




Pablo Picasso as an American Indian wearing Rolex Submariner.




Rolex and the Holy Pope




Rolex _ George Lazenby: On Her Majesty's Secret Service




Rolex Sean Connery - The Original James Bond.




If you were diving here tomorrow you'd wear a Rolex.




When she goes out to dinner she will be wearing the same watch.




Rolex and Surf champions.







Rolex has shared every second of my time for the last 55 years. Arnold Palmer

... it deserves such a great advertising!
You did a superb job of research and production Bill!!
Thank you so much for sharing with us Rolex and Submariner fans!
All the best! Abel

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Chuck Yeager Rolex GMT




Arnold Schwarzenegger Rolex GMT




Pablo Picasso Rolex GMT

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......though i did notice IWC in 3rd row from bottom...typical IWC...trying to gate-crash a bigger party

I wonder who would win the Oscars of Watch Adverts? Rolex would need to be in there....

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Best wishes

Alkiro

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660 feet under the sea.

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Thanks for putting it together and sharing
Really appreciated
Best
Luca

They have always had a style and power to their message.
Bill

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Best wishes

Alkiro

Thanks, Bill.

It is interesting to see that the advertisements captured online are different from the print adverts of my youth.

Before the InterWeb, adverts were very specific for location and demographic. I lived in Asia then. Local ads were different from those on the back cover of imported magazines like Readers Digest, TIME and NewsWeek.

80% off the time, we did not know the "famous" people used by Rolex; although they were experts in their field, they were not universally known by the general public e.g. Who was Wally Herbert?

Leaving aside the universally famous like James Bond, Elvis Presley and Steve McQueen, the adverts that resonated were the ones with 'Aspirational' theme: "If you......"

They let the reader answer the question: "Why?"

Rolex advertising: "If you...."

Regards,

MTF

... the numerous ads and photography of famous people and famous slogans it makes me better understand why I love this brand so much!

Thank you again to Bill and thank you for bringing this post to our attention again! Cheers! Abel

Thanks for sharing, Bill. 

This is a great collage of ads.  Thank you!

The sight of James Bond - 007 (Sean Connery) with his Submariner likely sold as many watches as all the ads combined.

Every red-blooded male out there wanted to be like Bond - rugged, sophisticated and refined - just like the Submariner.

Just one man's opinion.  

And June of this year will mark my 50th year with my Rolex.  If they would only make a car...  LOL

Best regards to all...  HEO

The head to head rivalry of luxury brands fascinates me. I would say Omega and Rolex ads are similarly effective EXCEPT for the you’d wear a Rolex campaign which IMO was brilliant. Like all great ad campaigns there is something ethereal and aspirational about these ads. Also very of their moment…the Nikon F series…Hasselblad…Ferrari…all able to tap into a mechanical zeitgeist that appealed to men of that era. The new Q even mocks it in his snarky computer / pajama comment to Bond. The fact that these mechanical dinosaurs are still with us I think underscores nostalgia but also the fact that deep down when it comes to survival tools (what time is it?) mechanical stand alone devices still actually matter.

The Submariner is so popular. The marketing