Rolex

Fancy an Oyster Perpetual? When Davide Cerrato reinvented Tudor with the Black Bay and Monte Carlo chronographs his interview was very clear: a modern reinterpretation of vintage Tudor and a definite divergence from the Rolex design aesthetic i.e. a clear...  

Honestly Tudor has continued to wow me since the inception of the Black Bays. This year’s return to vintage in terms of aesthetic actually seems to be in direct opposite of Rolex going the other way. Interestingly I find the Tudor offerings pleasing. They... 

But honestly, the line between Tudor and Rolex is getting blurred, this will help Tudor but hurt Rolex. Rule Number One in Brand Identity 101, protect your brand identity. Here, Rolex and Tudor are getting too close.

It was all a masterplan starting with Rolex' Maxi Case", which was essentially the odd and well known Tudor shape at the time. Rolex kept the Maxi Case and introduced the original Rokex shape in Tudor watches, just to make them popular. At the end of the ... 

But something in the back of my mind will make me a little worried when I buy a Rolex... Why buy a Rolex when you can get a Tudor which is so similar for half the price? I see the difference between the Lamborghini Huracan and the Audi R8, and I'm willing...