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Rolex

I don’t like it

 

I don’t like it, and I don’t like any of the other new releases that Rolex has presented either.


I also believe that its price is not justified in any way, neither by the unreadable dial nor by the use of the retaining ring and the platinum case back. It is a price that makes no sense at all. However, I do think there is a rationale behind it: in my view, considering also the much higher prices seen in the Rolex CPO market, there is a clear intention to reposition the current retail prices of stainless steel models closer to those of the grey market.


As a result, it is reasonable to expect that in the coming years the retail prices of stainless steel models, which in the last two years had already “lost” significant ground compared to gold models, could double.


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