jmpTT
724
Completely different brand from circa 1998 Roger Dubuis
Apr 04, 2023,14:08 PM
Just for fun, I'll present a slightly different opinion. Old Roger Dubuis would not have a place within Richemont today, as they do not want to compete against Vacheron, Lange, JLC, etc. Today Roger Dubuis is selling to the young and young at heart affluent.
The new Blacklight micro-rotor model is an example of the brand's interesting output. It's like a Rainbow dial configuration that glows under black light. If EUR 20,000 spends at the nightclub VIP table are a habit on Friday nights, you probably already have a Nautilus or Royal Oak. Roger Dubuis is your activity watch, an upscale glow stick on the dance floor. It's for the affluent person who enjoys the DJs, the music and the party, in addition to enjoying the VIP scene. At worst, the bouncer who checks wristbands will be like, "Cool watch bro." I'd personally enjoy wearing this watch while dancing at the nightclub. If it looks ridiculous, even better, but I'd leave it in the drawer M-F, unless I owned the night club. Other than that, maybe this watch adds some spice to the fun houses at the amusement park.
That's just one watch, but there's others that are designed to tie in with Lamborghini, as opposed to Ferrari or Porsche. I think Roger Dubuis understands their audience well, a group that is not well represented on these forums. I do believe the underlying watchmaking is much improved since the Richemont purchase, and you can pass it down to your son or daughter if they take after you.