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Richard Mille

I believe the people buying these care about the watch more as jewelry

 

and there is nothing wrong with that for this market.  You are obviously correct that function wise the dial is a complete failure.  However, jewelry and fashion wise the watch is obviously a complete success. I personally never liked RM.  Tried a couple on a few years ago at Manfredi in Greenwich when they were an authorized dealer and they felt like plastic watches. So I am not a fan but I can understand why they have such a loyal following.

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