robertshaos
46
Watch VS Car
IMO I would say....
Patek=Ferrari
Audemars Piguet=Lamborghini
A.Lange & Sohne=Porsche
Rolex=Mercedes-Benz
Panerai=BMW
This week I have visited 3 Patek AD's, the interest thing was a Patek sales person always mention or says owning a Patek is like owning a ferrari. I personally drive a Mercedes and wear patek. what about you?

Discussion
patrick_y · Feb 26, 2022
Explore the impact of mainstream appreciation and rap music on Patek Philippe's brand desirability. Patrick_y leads a WatchProSite discussion on luxury brand evolution.
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Watch VS Car
By: robertshaos : August 7th, 2010-01:43
IMO I would say.... Patek=Ferrari Audemars Piguet=Lamborghini A.Lange & Sohne=Porsche Rolex=Mercedes-Benz Panerai=BMW This week I have visited 3 Patek AD's, the interest thing was a Patek sales person always mention or says owning a Patek is like owning a...
Poor AD!
By: Le Chef : August 7th, 2010-08:06
It shows a distinct lack of knowledge about the car market. Patek is more like Rolls Royce for it's use of modern technology, hand construction and traditional materials. Lange is more like Bristol - very traditional but with really high tech materials in...
Interesting comparisons
By: docsnov : August 7th, 2010-10:15
I am like the Count, in that I am not that into cars. For me a car is something to get me where I need to go, purely functional. I grew up with a father who always had car magazines around ( a Jaguar enthusiast ), and I never understood the interest. I th...
Patek vs. Car
By: Highlander65 : August 8th, 2010-04:01
For me--I drive an Audi S 5 Cab and my sports car is a Porsche 1996 993 Turbo--last of the hand made air cooled turbos--with only 10k miles on it! For me I wear a 5960P and 5146P and having owned a Ferrari in the past would never buy one again! Anyone who...
humbly disagree
By: Hororgasm : August 8th, 2010-15:19
i think Pateks are more mercedes-like, but more like in this "order" calatravas and gondolos- C class aquanauts - SLK nautilus - CLKs annual calenders - E class travel watches - M class perpetual calenders - CLS chronographs - S class tourbillons - SL cel...
I don't think so
By: eric.vonschonberg : August 7th, 2010-14:25
That's completely incongruous to associate a Patek with a Ferrari. Patek is conservative, high quality, and expensive which just screams Rolls Royce. Richard Mille is not conservative, exotic, and expensive, which just screams Ferrari. I'd say: Richard Mi...
VERY right ! ...
By: COUNT DE MONET : August 10th, 2010-05:16
... what you are saying regarding PP : as I mentioned in my answer here: an AD has the impression as if PP will be the next Rolex. Also right about the QC issues: I have seen, quite a few, PP watches with impairment at various ADs: marks on the dial, NOT ...
In general terms...
By: RJW : August 7th, 2010-19:46
Members of the general public are much more familiar with cars than watches. So I guess it makes some sense, as a starting point, for a salesman to equate watch brands (many of which are unknown to much of the public) to car brands, even if only to accoun...