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Patek Philippe

In general terms...

 

Members of the general public are much more familiar with cars than watches. So I guess it makes some sense, as a starting point, for a salesman to equate watch brands (many of which are unknown to much of the public) to car brands, even if only to account for the wide variety of prices. Appealling to someone's ego commonly works wonders when someone doesn't know any better. Often I have seen people looking in storefronts and wondering how a watch could cost so much.

I don't think car brand equivalence is any more than an interesting conversation piece. Having said that, I would equate Patek more along the lines of Rolls Royce than any other brand.

The car I actually drive is irrelevant as I have a range of watch brands but only two cars.

Regards,

Richard.

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