RJW
2922
In general terms...
Members of the general public are much more familiar with cars than watches. So I guess it makes some sense, as a starting point, for a salesman to equate watch brands (many of which are unknown to much of the public) to car brands, even if only to account for the wide variety of prices. Appealling to someone's ego commonly works wonders when someone doesn't know any better. Often I have seen people looking in storefronts and wondering how a watch could cost so much.
I don't think car brand equivalence is any more than an interesting conversation piece. Having said that, I would equate Patek more along the lines of Rolls Royce than any other brand.
The car I actually drive is irrelevant as I have a range of watch brands but only two cars.
Regards,
Richard.
Watch VS Car
By: robertshaos : August 7th, 2010-01:43
IMO I would say.... Patek=Ferrari Audemars Piguet=Lamborghini A.Lange & Sohne=Porsche Rolex=Mercedes-Benz Panerai=BMW This week I have visited 3 Patek AD's, the interest thing was a Patek sales person always mention or says owning a Patek is like owning a...
Poor AD!
By: Le Chef : August 7th, 2010-08:06
It shows a distinct lack of knowledge about the car market. Patek is more like Rolls Royce for it's use of modern technology, hand construction and traditional materials. Lange is more like Bristol - very traditional but with really high tech materials in...
Interesting comparisons
By: docsnov : August 7th, 2010-10:15
I am like the Count, in that I am not that into cars. For me a car is something to get me where I need to go, purely functional. I grew up with a father who always had car magazines around ( a Jaguar enthusiast ), and I never understood the interest. I th...
Patek vs. Car
By: Highlander65 : August 8th, 2010-04:01
For me--I drive an Audi S 5 Cab and my sports car is a Porsche 1996 993 Turbo--last of the hand made air cooled turbos--with only 10k miles on it! For me I wear a 5960P and 5146P and having owned a Ferrari in the past would never buy one again! Anyone who...
humbly disagree
By: Hororgasm : August 8th, 2010-15:19
i think Pateks are more mercedes-like, but more like in this "order" calatravas and gondolos- C class aquanauts - SLK nautilus - CLKs annual calenders - E class travel watches - M class perpetual calenders - CLS chronographs - S class tourbillons - SL cel...
I don't think so
By: eric.vonschonberg : August 7th, 2010-14:25
That's completely incongruous to associate a Patek with a Ferrari. Patek is conservative, high quality, and expensive which just screams Rolls Royce. Richard Mille is not conservative, exotic, and expensive, which just screams Ferrari. I'd say: Richard Mi...
VERY right ! ...
By: COUNT DE MONET : August 10th, 2010-05:16
... what you are saying regarding PP : as I mentioned in my answer here: an AD has the impression as if PP will be the next Rolex. Also right about the QC issues: I have seen, quite a few, PP watches with impairment at various ADs: marks on the dial, NOT ...
In general terms...
By: RJW : August 7th, 2010-19:46
Members of the general public are much more familiar with cars than watches. So I guess it makes some sense, as a starting point, for a salesman to equate watch brands (many of which are unknown to much of the public) to car brands, even if only to accoun...