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Patek Philippe

Spin off

 

That is called a “spin off” product. A product line, inspired by the core values of the brand, but not in line 100% with the classic product the brand offers (value, quality, material, design). It is usually an entry level product, with lower monetary value, in order to attract and bring more people to “taste” the brand. And then, move to the classic core product. 


Think FiftySix by VC, M by Minuty (wine), KNT by Kiton (clothing) etc

Therefore, Cubitus by PP and not PP Cubitus

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