dr.kol
11333
Seems like the selected road.
It takes a long time, always decades and sometimes longer, the built the brand image. And everything can be ruined very quickly.
Looking at the last moves of the Brand including the price adjustments, I have a feeling that they are very lost. If the "engines" would be without competition, one could understand. But today many of the movements are outdated, too small, the designs are following others... All that is left is the old PP pricing.
Best, Kari