I'm sure it's possible with professional stuff but it's also possible with cheap crap LOL
I took these 5 minutes ago and it took me only a few seconds so the Rolex sub picture could be better if I took a bit more time
But that's all you need ... a camera (Nikon D60 in my case. So it's not a little digital camera but for a digital reflex camera it's entry level and pretty cheap. I did not use a special lens , I use the lens that was delivered with the Nikon D60. Other things you need are a piece of leather which will fit in the box. I use black leather, in fact it's just shiny similli leather. And a box which keeps all the irritating reflections away. I use an empty ice cream box
A watch display holder is also welcome.
It's all you need
Don't worry if the AD or secondhand dealer will laugh at your ice cream box ;-) The result is pretty good
Than cut the picture and keep the part which looks fine for you