You are one of the earliest poster to receive this watch. Just wondering if the watch sold to you is not a floor model for AD to see or show their customers early on about the anniversary models. If it is, it may still be new and unsold, but not scratchless. It might be an AD issue instead of a PP quality issue. The other possibility is that the AD may have shown the watch to other customers since they know that you are overseas and can't pick it up for a while, and got scratched while showing it. I know that there were calls to AD to submit names for pieces available a few weeks back. Perhaps customers looked at the watch in the store.