Well, depends on where you visit in Bangkok/Thailand and bling doesn't equal to rich.
But whether what your wealth level is, it's frustrating to be a watch lover here, with all ADs like that and you can't buy anything without premium or bundled.
Though I guess, it's not that much different for many other countries and the issue is now becoming more widespread to other places around the world as people are becoming more interested in watches (maybe for a different reason that we do) and their price increasing.