Hi rlh3458,
While bracket creep has a specific fiscal definition, I tend to think of watch collecting like this too. And it’s not just a monetary issue, although there is a mental hurdle as well to spending $10K, $20K, $100K on a watch. But we also frequently want something better finished, in more luxurious materials, something more exclusive. That’s human nature. And just as fiscal bracket creep occurs as your income increases (either to keep up with inflation or because of better remuneration for your experience) you may well have more disposable income for these little luxuries than you did when you were younger.
So “how much would I pay for a watch?” Actually I don’t want to contemplate that because I have been on a dangerous trajectory for a few years. Perhaps I will expand laterally now?
And what are you "... contemplating spending 100k usd or more ..." on?
A
Your psychological limits will dramatatically reduce when your horological culture will grow up...
You're not alone. We are a lot of victims of the same phenomenon, here.
Best,
Nicolas.

... the preparedness to spend anything - literally anything - on the right watch is limited only by the availability of the requisite amount of free cash.
"Free cash" here means money available for discretionary spending after meeting all of the familial necessities of life.
"The right watch" here means one that necessarily appeals personally and which, within reason, will warrant the expenditure having regard to a subjective appreciation of its historical significance, horological significance, artistic merit, technical merit or other discriminator[s]. In answer to the question you are about to ask, though: no, it doesn't have to be thought to be worth its price in the eyes of anyone else, though that would be a welcome bonus.
As for Craig? Well, he's in a league of his own! Cojones of hardened platinum. Body temp of -273 degrees Kelvin. Credit rating superior to most countries in the European Union - collectively. A man to be admired, envied, and rolled in a dark alley if you get the chance!
Cheers,
pplater.
" Cojones of hardened platinum "???
Are you sure?
Best,
Nicolas.
...very happy to take it on faith!
;-)
Cheers,
pplater.
Hi rlh3458,
your self-observation is obviously confirmed by the experience of many others around here - and other examples (cars, handbags) have been given. I have observed the same tendency for myself and was surprised how much money I would be ready to spend on quality watches.
Things may take over and people may no longer fully control their behaviour. This is IMO a hint that it´s not always our better self that is in control of our deeds, but our urge or sometimes even greed.
If someone is overruled by his/her want for alcohol or drugs (which usually is causing physical problems on a long-term basis), we speek of addiction and abuse. Increase of the dosage is a common phenomenon of addiction and abuse.
If the same person is happening to "consume" watches, cars, stamps, jewellery, antiques, pens, houses or carpets we call him/her a collector
.
This collecting habit can show a huge variation from harmless gathering to compulsive and budget-threatening expenses, so this makes it hard to generalize.
But the same does apply to other behaviour like alcohol consumption; it´s not that easy to classify from the outside. Usually the process of dependency and increasing dosage is gradual and subtle.
The best informed person to qualify the addiction potential is the person concerned herself. In alcohol abuse a typical questionaire will contain questions like: "Did you ever think your drinking habits might be dangerous? Did you consider to cut down your alcohol consumption? Have you ever tried to do so? Have your drinking habits ever caused you trouble?"
Similar questions we may ask ourselves in any other aspect of our live (eating, drinking, collecting, sporting, working, relaxing, socializing ...). And if we should repeatedly answer "Yes", we should be ready to consider we´ve got a problem there.
I recently listened to a sermon on "Lust" and I remember a line from the 1. Letter to the Corinthians, chapter 6, verse 12:
"Everything is permissible for me- but not everything is beneficial. Everything is permissible for me- but I will not be mastered by anything."
As long as we are not mastered by whatever our "soft spot" is, things should be o.k. If we are not free to abstain, the first step would be to acknowledge this fact.

Kind regards from a fellow-struggler,
anaesdoc
i, for example, will happily pay up to $100 for a good watch
best
Graham
What a progress, Graham!
Best, Fifty Quids man!
Nicolas;
I promise.
Best
Andreas
My first watch was $10,000. And from what I've learnt..its very time-consuming for me to keep multiple watches. Whther is it servicing or mantience etc.. Because I look after my things really well, and time is limited..
I'd rather save up the money, invest, study, learn more stuff like driving a boat, etc. than put in money into a bottomless pit. At the same time, i totally understand the passion and rational for those into time pieces so im totally cool with it. I guess watches are a very casual side hobby for me that wont go into anything more.
it takes many, many man hours to learn to be really good at something so thats just my thoughts
On your free cash.. More than on your income..aka your other liabilities, say house(s) wife, ex-wife, kids, etc.
On eventual other interests. Are you into cars..? Shares..? Or..?
On the given watch..Rarity, ones in a lifetime, grailwatch...
-------------------
I would be willingly to pay more than 10.000 or 20.000 for a watch, and have done. But 50.000 or even 100.000 would really make me think if I "need" that watch. I might spend the amount on something else more useful (did I really write that
. Something for the kids, for the house or for the summer house or..?
But lets see what the future brings
Hagwe
Hans
It usually depends on the availability of my free cash, my wife's verbal approving limit and of course my desire to own the watch.
I have tried to set a limit but never keep it.
Regards
Ling
is very similar to yours. Each new watch is more expensive than the last, and as Andrew said once I got over the mental hurdle of spending a large amount of money it gets easier and easier to spend a lot on subsequent pieces. Having crossed a money barrier that was a lot for me, I don't have reservations like I used to about spending big bucks. I don't have a limit on how much I would spend on a watch. The limit is whether or not I actually have the cash to buy what I want. Thank god for financing.
Stewart
and when you start to get serious with your new hobby, find yourself yet another hobby.
A watch or two or three in a lifetime will push you past any limit. Most will fall under that bar... If I still feel as strongly as I do about the RS 2 Open in another year... I will have passed any personal limit by quite a bit. At these levels, one must be SURE.