This first paragraph reflects the experience of a friend who worked in a store for about a year
Selling luxury is hard work and requires skills I didn’t have. Luxury goods customers are looking for a next watch to buy, on the hunt for just the right watch or, having already found it, are confirmation shopping. There are browsers with free time to burn (theirs and mine); others are on a mission to find a present, and a rare few bring in a watch for repair, so they are just looking while they wait. Could I entice these potential customers to buy something that they didn't need? Ask what they are wearing, as an icebreaker? Or wear a watch from a brand we carried? A watch that we had in the display case or could easily order? I imagined I could subtly create customer interest by exhibiting something we sold, but on the other hand, my collection included limited-production pieces; rare models not carried by our store; special, precious-metal watches. I really wanted to wear my own watches yet I was also afraid of damaging them. The boss finally nudged me out and gave the job to a guy who was hungrier than I was.
I worked in a watch repair business part-time for a few years
My experience repairing watches was mixed. I liked the close work; the beautiful technical bits of a watch, but it was very stressful. Damaging something means expense and wasted time trying to obtain replacement parts. And there are plenty of boring things in a watch business, such as changing batteries, or swapping straps, or adjusting bracelets. Not too inspiring! What was much more fun for me was talking to the customers to learn what was wrong, then sharing it with the watchmakers who never wanted to waste time talking to civilians. I also took over the job of communicating what we discovered, and sending pictures and explanations to justify our invoices. That was the part I like best. When my watchmaker friend retired, I bought his inventory and tools, but only for a hobby — I didn’t like it enough to try to make a living at it.
Cazalea