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Patek Philippe

View from China since you asked...

 
 By: Spellbound : May 23rd, 2013-00:55
As you all know from the sales figures, a lot of inventory from Swiss manufactures gets exported to China/HK. And in China, the sole brand boutiques and the AD's are empty because nobody buys in China due to the huge luxury taxes imposed. So the well to do Chinese millionaires you hear about, do their watch buying in HK, Macau, Singapore. And so it has been the case for many years that you could pretty much find any PP model in the Chinese boutiques, but this applies to most brands. I walked into an AD in Shanghai a 6 months ago, and they had every single model of MB&F, from HM1 forwards, and every Urwerk, from 103 onwards, and six months later, the same models are on display. Prices here are almost double Europe/US. Same applies for fashion apparel, from LV to Hermes, and also for Ferrari, where the waiting list is usually 6 months, compared to 1 or 2 years for a new model in Tokyo/HK.  The only thing you can't buy in China, like the rest of the world, is a Kelly or Birkin Hermes bag !

Dean

"empty"

 
 By: small-luxury-world : May 23rd, 2013-11:14
No watches or customers? Just wondering.

No customers

 
 By: Spellbound : May 23rd, 2013-14:55
All the luxury shopping malls, like IFC, Plaza 66, have a number of sole brand boutiques which are pretty empty even on weekends. Breguet opened what must be their largest sole brand boutique in the world in Xintiandi, Shanghai, probably the most expensive real estate in the world. I have walked in there a number of times, and been the only customer in the whole shop. I think the brands were blinded by the numbers and threw everything at China, but are now coming to grips with the fact that, maybe the Chinese are a major force, but they are spending all their luxury money offshore to avoid the huge taxes onshore. Some brands seem happy to maintain expensive sole brand boutiques in China just to increase brand awareness, but many have started to close shops in China already. So like I say, if a particular PP model is not available anywhere else in the world, you'll most likely find it in China, but it will cost you.  This message has been edited by Spellbound on 2013-05-23 14:58:31

Have been to the PP Boutique in Beijing, recently.

 
 By: small-luxury-world : May 27th, 2013-01:18
Spent some great time with a very lucky Purist who picked up another beauty and I guess he is not the only one ... smile

But in general I get your point. Thanks, for the reply!

Oliver

China to cut import duties on luxury Swiss watches

 
 By: Spellbound : May 27th, 2013-16:42
by 60% in ten years. This news just out. This will definitely add to the demand side equation, but it will take a while before the "news" becomes reality. 

Quite clear to me

 
 By: Fricks : May 23rd, 2013-03:31
When Patek launch their batch of watches to all their dealers, the availability is there. But before buying, the natural reaction is to think it over, hesitate, think, brainstorm, let the watch grow on us, etc... and generally feeling comfortable as the watch is there. But by the time we decide to trigger, its gone. Starts the regrets, and the hunt on the second market smile

I recall the 5970P when it came out, i was proposed several ones at list price. After all batches were distributed and sold, price went up and is still up.

Only exception is the 5070P, it was impossible to find at list price since it came out and it was in the middle of the financial turmoil in 2009.

Patek has several models that people do not appreciate immediatly, they need time for the watch to grow on them. Maybe they need to see it on a friends wrist or try it on several times before really wanting it.

There are some models that are less successful than others. I recall the 5960P grey when it came out, nobody wanted it. Then a few years later, it boomed. The several price increases didn't stop its success.

I feel some models are not very loved like the 5496P or the 5170J. While models like 5131 need lots of patience... in best case scenario.

As for the availability so soon after basel, its how it should be! I heard that it was a wish of Patek not to make people wait till the end of the year or 2014 as they are preparing huge fireworks for their 175 years next year.
Makes sense especially that beside the 2 novelties, most models are just a change of metal or dial.

All are available.

 
 By: optionc : May 23rd, 2013-08:04
In HK everything is available even the hard to find models.   I'm a small client yet I've been offered every model including ultra rare models.  Market has changed, uncertainty persists but rich are still rich.   I'm waiting until 2014 for the 175th anniversary.  Hope for fireworks!!!

OpC

Yes, things have changed dramatically over the years.

 
 By: whit : May 23rd, 2013-08:42
It wasn't so long ago when Patek would introduce new models at Basel, it would take about 9 months for the pieces to show up at the dealers (remember ...about 9 months to make a Patek?). They did not have a feel for the number of pieces to produce until after the fair, thus the delay.

Now, production is allocated and is committed. Dealers are told what and how many pieces they will get and that's it. So their operation is streamlined to maximize production because everything is sold.

There are a lot of Pateks now available, more now than ever before. And I feel certain the market will and has to some extent, responded to current price points. The party cannot go on indefinitely with the increases we've seen over the past ten years. Something has to give and your observations along with the others who responded are an indication of just that.

While I'm certain the big collectors will always be buying what big collectors buy and that end of the business will be brisk, the rest of the crowd is being pushed away because of the price points slicing that pie of buyers even thinner .... and that's a problem, a big problem looking down the road.

Search for Patek on the internet and a host of folks, both dealers and others, are advertising for people ... anybody to buy from them pop up. Your watch is just a phone call away. What does that say?

Without question, things have changed and the current trend seems questionable.




I think it's the price point

 
 By: daytonaman799 : May 23rd, 2013-20:19
The PP price point has exploded in the past few years. Basic models cost close to 30k and complicated models are over 50k....in SS. The % of the population that will spend that kind of money has grown much smaller in the past few years. There has been a huge upswing in uber wealthy net worth but this is not the 1% but the .005% or smaller. That means more pieces are available. I have seen what would be hard to get models in the case in many stores. 5726 1/a, 5712, 5980, 5496...just to name a few. I have heard stories about 5270's being readily available with deep discounts. The grey mkt has everything. I also think business from China has slowed down and that has helped to flood other markets.

5270

 
 By: palmbeachguy : May 24th, 2013-17:42
I heard the 5270 was actually de-listed as an application piece.  The sales and interest must not have been there.  

Yes, Kari, a few things

 
 By: alphabeta81 : May 23rd, 2013-21:20
Kari, good question. I think what has changed is this

1) China has slowed down economically and the Chinese were the biggest buyer --- less demand
2) Other brands and independents continue to offer more selection and variety at the high end --- more competition
3) Patek raised their prices astronomically --- sheer economics tells you this hits demand as well
4) Patek production has gotten better and focused more on new models --- more new model supply

So the supply demand competition combo results in what is evident (and I have been to multiple ADs in multiple states in the US and multiple countries in the last 4 months and it is very very clear) 

The reason why that there are more PP available

 
 By: Dancing Fire : May 24th, 2013-01:49
in the past 6 months is because the Chinese government are cramping down on the use of corrupted money.The prices on expensive Cognac have also fallen in the past few months.

I tend to agree with the view that certain.....

 
 By: Topcat30093 : May 24th, 2013-15:01
Markets have slowed down.

I was speaking with my AD this week and they informed me that they had been offered a larger number of MR than normal.

When I asked why.  His simple answer is that somewhere in the world the market has slowed down and Patek have a "surplus" of watches.

As tempting as it may sound to grab an extra MR, they still have to find a buyer first!!!

Here's my 2 cents

 
 By: palmbeachguy : May 24th, 2013-15:32
I think it's a few factors.

A.  There were very few true innovation changes this year.  (Probably waiting for the "big" anniversary next year)

B.  Most changes were additional dial or material(J to G or R) roll-outs.  Take the 5960p, so they produced a black dial now, that is far different than launching a new movement.  It can happen much quicker.  I heard of someone getting the above watch 2 or 3 weeks after Basel!

C.  Like it or not, the world is changing and I am afraid that many collectors are becoming fatigued by "watches".  So much of this industry now revolves around "fashion" and has become a fad for many people and I think we're starting to see a burnout.  

D.  Price is always an issue.  

          1.  In an attempt to drive out the grey market, the last few years have had so many extraordinary price increases, that many collectors, do not feel as confident making high end investments, because they know they will get crushed if they need to move out of it anytime soon.

           2.  Prices have way out paced inflation, investments and real wages.  

           3.  Average complications with the extraordinary pricing, now have to compete with "Do I want this watch, or the new 911 Porsche?!"


So to answer your question, there were not many changes this year so it was easier to get out product, and people are buying less. 

Thank you for your opinions.

 
 By: dr.kol : May 24th, 2013-15:44

Your point C is a very interesting one. Could it be so that people start to get tired with highest end watches and because the prices start to be insane, many of us are looking for new areas of interest.

In my country it is cheaper to buy a brand new Porsche 911S Cabrio with PDF, full leather and with great equipment than i.e. from UK a new 5270G. If we stop for a while and think about these two products, the design and research behind the product, costs of materials... it makes at least me wonder. Either high end cars are stupidly cheap or the prices of high end watches have lost their contact with reality.

Best, Kari

It's too expensive!

 
 By: jonrus : May 24th, 2013-21:02
It used to be fun, to be able to buy a "hard to get piece", enjoy it, and see the value increase over time.  The watches were expensive, but still affordable.  Currently, the prices are so high that the watches really require a lot of careful consideration prior to purchasing.  It is simply too expensive.  Many are priced so high, that they are no longer affordable.  Thus, the glut of inventory in the display cases.  I enjoyed the pieces made in the last 15 years, but not the ones lately. 

Car and watch - wrong comparison

 
 By: EDJA : May 24th, 2013-21:51
While the car is depreciates every year and after 5 years holds 30% of its initial value, 5270 will loose 10-20% maximum of its value. IMHO
  

I am happy to tell you that you are wrong!

 
 By: dr.kol : May 24th, 2013-22:11

Go and buy i.e. 5170J, open the parcel and sell the watch next day. My guess is that over 35% of the value is gone if you sell the watch to a shop and if you are lucky to find a private buyer, "just" some 30%. And Patek Philippe is holding its value well. Try i.e. a standard Hublot...

Watches are nowadays so expensive that it is absurd to think that the values would not drop when you carry a new watch out from the shop. In most cases of Patek, I would guess that the average value depreciation is 20%. There are still exceptions like 5131. The value of this rarity is increasing when you buy it (that's not the reason why I'll get the watch) but let's see what happens if Patek will produce it for the coming 10 years.

Something has indeed changed in the market! Watches are fun and cars are fun. Where you put your money depends on what you like more. And I'm still of the opining that when Porsche 911S Cabriolet costs less that a Patek 5270G, it makes the car a bargain (compared with the watch).

I love watches and my Pateks. However, during the past 10 years the prices have increased a level one could somehow motivate if you strt to think about the issue deeper.

Best, Kari

Good point, but!

 
 By: EDJA : May 24th, 2013-22:26
Kari, my personal example.
I have bought BMW X5 in 2008 for 120k USD in Moscow.
Last time i have checked the price at AD amd was offered 30k usd for 5 years car.
In 2009 i have purchased 5130R  for 30k usd - and after 4 years the price for pre-owned watch 5130 is near 30k.
Sure, we have Inflation about 7%, but still...

Russian roads can kill anything!

 
 By: dr.kol : May 24th, 2013-22:56

If you dive with your Patek, it would also be very cheap after 5 years...

But seriously:

In 1950 a brand new Patek Philippe chronograph was costing 2.5 months salary of an average American. Today the corresponding model 5170J is costing 24 months salary of an average American. The numbers are very similar if we look to the Swiss salaries!

So relatively speaking a Patek is around 10 times more expensive than it was a bit over 60 years ago. I made some relatively deep analyzes that I might post one day.

However, if a manual chronograph is costing two years salary of an average American meaning three years net salary, isn't that insane! And how can it be that when these watches were totally hand made still 60 years ago, the relative costs i.e. in the US were around 10% of todays costs.

I am afraid that we all are getting very blind with the current prices.

Best, kari

I have to agree with you, Kari.

 
 By: EDJA : May 24th, 2013-23:18
Even on non-relative value basis prices are insane.
The last example i have is new price for 5227.
It would be 30k CHF. Compared to 23K for 5296 ( yours last choice) or 5127, i really dont understand what justified 7k difference? Gold officer back? Hinged case back?
7k?
But, watch collecting has nothing with common sense.
We are all crazy may i say...smile


P.S. we have two problems in Russia - idiots and roads. And looks lke first problem builds the second...

I started to work for the Soviet Ministry

 
 By: dr.kol : May 25th, 2013-01:48

of Merchant Marine, Agency in Helsinki on 1st June 1974. So next week I have been working with Russia and Russians for 39 years.

I agree about your analyzes of the problems but I would strongly emphasize this Idiot part! That country could be so rich and such a great place to live if...

***

My 13 years old daughter is the first time in Russia just now. She is in St.Petersburg with her school. Yesterday when they crossed the Estonian - Russian boarder with a bus, I started to get sms from her:

- "Dad, you claimed that Estonian roads are terrible. You should see these! Just like holes after bombs."
- "Dad, why were the people in the Russian boarder so unfriendly?"
- "Dad, why is it smelling here?"

But we should speak about watches... A golden back in the "officer's style" costing 7 k. That is a good example of this madness! An average Estonian should work in the government office for 10 months to earn the money for the back. Or to afford the same, a MD in Estonia should work just for a bit over 3 months to afford the price difference of 5127 and 5227!

Best, Kari

Totally agree with Kari...

 
 By: Spellbound : May 24th, 2013-23:35
I know it is not "proper" to discuss these things on this forum, but I do think things are getting out of hand. That said, the watch industry is very cyclical, so we cannot blame the manufactures for milking it while they can, or they might end up like Corum, bleeding money, and eventually sold to the Chinese. Another downturn like the quartz crisis or the financial crisis in 2008 could wipe out a number of these companies so they need to fill the coffers. And I am not of the opinion we should be comparing PP's with Porches. How much effort goes into painting a still life? Art commands astronomical prices, and horology is considered an art.  But all this has led us to seek value. Much as I love PP, I would never even consider an entry level Calatrava when I could get an IWC Perpetual Calendar or similar for the same money. But in no way are Patek the only ones guilty of over pricing. 
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