Omega

WatchingGolf
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I feel that they certainly do need to make changes...

Although this has been a topic beaten to death by the youtube types, I feel that there is strong merit to the sentiment.  If you follow the annual Morgan Stanley reports from the last 5-6 years it is obvious that Omega has some major internal issues.  For me the changes Omega needs would be pretty easily done from the top if they followed 3 keys.  First, cutdown the catalog and number of skews dramatically to refocus the brand.  They need to stop trying to be everything for everybody, because sooner or later you become nothing for nobody.  Second, stop all of the multiple limited edition speedmasters, Olympic and partner (speedy moonswatch) models - they devalue the brand.  Finally, focus on brand building and not watch building.  A great brand needs to be true to itself, remain focused on who it is and stick to that core identify.  Notice I did not mention pricing (shocking to some) because in this current market and where I think the future of mainstream luxury brands are going pricing becomes increasingly irrelevant.  There is no such thing as the wrong price, but there is the wrong value proposition.  That "value" in the luxury space mainly comes from the perception of brand image, exclusivity and quality - not the price.