Officine Panerai

Bill
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Quick shot at Q#1

Question #1:
How do you see Panerai as a company and its products moving forward?  More high end, special edition pieces or turn into what Breitling is now?

I think if we just look back over the past five years you can see one thing.  Panerai is keep a good stable of base model's like the PAM210 as the base Radiomir and the PAM 112 and similar Luminors.  In short they know that if they want to continue creating new fans they need to keep a good stable of watches that are within reach. 

They are also continuously offering very good "value" SE or limited editions that are also accessible to good portion of the market .

Above and beyond this you have the new in-house segment show their commitment to being a long term player not to be held hostage buy movement supplier, not there is any such action today.  They we go out of the stratosphere in the high fashion / haute Hologerie which a statement in itself and does not affect the mass Panerai fan or disturb the brands heritage which is a tool watch.  So if 10% -20% of the range is "high-end" , I am happy that the other 80% hit the core market and creates room to attract new entry level fans.

Just my humble opinion.

Bill