MR PORTER partners with Zenith & Bamford Watch Department

Oct 15, 2018,16:06 PM

MR PORTER , the award-winning online destination for men’s style, is pleased to announce it has partnered with Swiss fine-watch manufacturer Zenith and British watch customiser Bamford Watch Department in creating an exclusive 25-piece limited-edition watch, available for sale on 15 November 2018.




Mr George Bamford and his team worked alongside Zenith in the design of this watch, which was then entirely developed and produced in-house at Zenith’s Manufacture. Co-creating a project and product of this nature is a first for all three partners in this undertaking.


Based on the Zenith Heritage 146 model, the watch takes cues from several of the brand’s historical design elements. These subtle touches include the tachymeter inspired by a 1971 El Primero, a red second hand, aesthetic reminders of a vintage chronograph case and a centric sub-dial rings hark back to the old Zenith recorder tell-tales and motion detecting clock. 



Its unique “Solar Blue” dial is framed by a 38mm stainless steel case, fitted with a navy blue Alcantara strap featuring white stitching designed to complement the white dial markings. Combining all of these various touchpoints, Zenith, Bamford Watch Department and MR PORTER have created a watch that is both familiar and yet altogether modern and new.


Each of these limited-edition watches will feature a special open case-back engraved and individually numbered one to 25.


“This is a first for MR PORTER, working together with both Zenith and Bamford Watch Department, and we are thrilled with the result. Zenith’s approach to modern day watch-making, alongside George Bamford’s eye for contemporary customisation, has created a unique timepiece our customers and readers are sure to enjoy and appreciate. By diving into Zenith’s archive for technical references, this collaboration showcases genuine originality and storytelling – which certainly will make this watch special for years to come.”

Mr Toby Bateman, Managing Director, MR PORTER


“The relationship established last year with the customisation specialist Bamford Watch Department (BWD) has already confirmed the wide range of creative possibilities provided by such cooperation, and this is now the first time that we are producing a BWD design entirely in-house. In 2015, Zenith also became the first Swiss fine-watch brand available on MR PORTER.COM and this world-class online retail destination needs no introduction. The result of this three-way endeavour is liable to strike a chord with stylish men around the globe.”

Mr Julien Tornare, CEO, Zenith


“Since becoming the official customiser for Zenith in June last year, I have had this project in mind with MR PORTER. I am so excited to see it come to fruition and as always, it was a pleasure designing and working with both brands on the project. The engineering team at Zenith have blown me away with how the beautiful blue on this unique dial has come to life and the way in which the design nods to the past makes it truly special.”

Mr George Bamford, Founder, Bamford Watch Department



7,100 EUR / £6,100 GBP / $7,500 USD

Customers can sign up and register interest at MR PORTER here

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Comments: view entire thread


Great looking dial..

 By: Cpt Scarlet : October 16th, 2018-12:22
Congratulations Bamford !

+1 [nt]

 By: Bounce781 : October 19th, 2018-22:11

Thanks for the recommendation.

 By: Bounce781 : October 22nd, 2018-22:20
I’ll be in London in January, so will definitely look them up.

I feel bad about these 'partnerships' and designs

 By: Mostel : November 4th, 2018-14:09
Trendy... generally not going to mean much over time... especially this model... not to be unkind or uncharitable... I just prefer retailers/ 'designers' retailing watches... not presuming to design/co-design them... Bamford to me is like some shop on the... 

You have a valid point

 By: Mr.Gatsby : December 8th, 2018-10:52
I am guilty of being the camp where the ‘weakness of the flesh’ supersedes all rationality. As with so many other modified watches, they almost always look aesthetically pleasing. However that moment of pleasure is fleeting.

I find all 'partnerships' with 'outside designers' instinctively off-putting

 By: Mostel : December 22nd, 2018-16:08
I think because something a little bit sacred, like watch design, is now being handed out to 'who are these people?' ---is a bit unsettling. But not in the intriguing way 'they' hope. It feels cheapened to myself. It feels like throwing darts at the wall....