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I find all 'partnerships' with 'outside designers' instinctively off-putting

 

I think because something a little bit sacred, like watch design, is now being handed out to 'who are these people?' ---is a bit unsettling. But not in the intriguing way 'they' hope. It feels cheapened to myself. It feels like throwing darts at the wall... what lands where you hope it will? I want the legendary brands to have integrity, and find their souls, in this rough market time.

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