I had to catch up on various heated discussions on Minerva as MB, lack of marketing etc, value retention etc So few very personal opinions. I think it is time to move on on the branding and focus on the watches. Right or wrong a decision was made to not u...
Is for true connoisseurs of high horology not the ones seeking the hype. Their finishing is on par with watches commanding 2-3x in comparison to what you pay for a MB. And like you said, few are made and few are seen on the grey market.
and if would not have received an allocation for the LE18 unveiled secret this red arrow would have been my choice from this years w&w. Enjoy it thoroughly!
I was very tempted, but at the end decided that I needed a "casual" villeret, also I already have a Moritz Grossman backpage which is kind of a similar concept ... In any case - congratulations on getting the unveiled secret, really looking forward to you...
This watch went a bit under the radar but it is also for me one of the best releases of the year. And after a few days on the wrist I am even more impressed than I expected.
They had created the Minerva line as a distinct sub-brand for better identity and recognition of these fantastic calibers. Similar to the Toyota and the Lexus categories Grand Seiko also suffers from an identity crisis as it is not very differentiated fro...
They wanted to elevate the whole brand while expanding into watchmaking. In their defense they really didn't compromise on the quality nor massively expanded production at Villeret. For me that's the most important thing. Also they decided to avoid pushin...
Villeret / Minerva allocations are much harder to get nowadays - there are private collectors and international ADs who are eagerly ordering all new editions. There is nearly no time for consideration when they present the new pieces to me (like 2-3 days)...