WatchProSite|Market|Digest

Montblanc

You are right, but it is also clear why they folded Minerva into MB at the time.

 

They wanted to elevate the whole brand while expanding into watchmaking.
In their defense they really didn't compromise on the quality nor massively expanded production at Villeret. For me that's the most important thing.
Also they decided to avoid pushing the high end pieces on social media or via watch bloggers and took a lower key approach letting the watches speak for themselves.
At the end I decided that for me personally the name is not so important ....

  login to reply
💰32 Marketplace Listings for Montblanc