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Montblanc

The Numbers Game

 

Mike,


As Robin's post below suggests, the numbers anticipated may have changed over time, which at least lets me feel old instead of ready for the room with mattresses instead of wallpaper. That said, it is hard to get 50 pieces a year to work with the 1858 (1 platinum plus 8 white gold plus 58 rose gold) editions contemplated for several of the original models, unless more of those have already been sold than anecdotal evidence would suggest.

On another note, one man's trickle down is another man's deterioration of product line distinctiveness. At the risk of testing an already embarassed memory yet again, I thought a big reason that Montblanc refers to the Villeret facility as an Institute is that this sort of trickle down was always anticipated. It is true that they will have to manage Villeret's distinctiveness (to tie in to some other posts below, this is a job that Chopard has really missed the boat on with LUC), but it doesn't seem like an insurmountable task.

Best,
Dave

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