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True. However the date
was the perfect platform to the build up and campaign of the 90th launch. JLC corporate communications really missed that ship with hardly any focus on the significance of this date
Happy ( slightly belated ) birthday, the Reverso!
On the 4th of March 1931, to patent has been filed for the Reverso. Normally, for every birthday, there is a gift, or several... I am still looking for them. Happy Birthday, the Reverso! Best, Nicolas ...
Happy Birthday Reverso!! Such an Iconic timepiece...
... surely deserves a celebration! Thank you for calling our attention dear Nicolas!! A toast for this most wonderful design and a warm salute from my two examples! Cheers! Abel ...
Thank you dear Nicolas! Glad you approve!
May be some day I will add a model with a double face to the collection! Cheers! Abel
90 years!
Thanks for the reminder. Changed strap last night from ostridge and worn today for first time in months. The ultimate "sports" watch. ...
Happy birthday Reverso
Mine says hi, asks me if she’ll be having a sister soon, and asked me why I was taking her picture for the forum when I should be posting a picture of a Porsche 911, Twiggy, the UN building, the outside of Bloomingdales, the Queen not wearing her 101 cali...
True. However the date
was the perfect platform to the build up and campaign of the 90th launch. JLC corporate communications really missed that ship with hardly any focus on the significance of this date
Not a single reference to the Reverso’s March 4 90th anniversary on the JLC website...
At least, none that I could find. Way to go, JLC Marketing! Ano “Oh well, what’s a 90th anniversary, anyway?” Nuevo
me too
I love it more than the rarer Green and Yellow. But now I am now obsessed with 💉
birth of the first icon
the drawing you show for the original patent submitted by alfred chauvot shows no 159982 in the top right corner but i understand from jaeger lecoultre's own list of filed patents the original french patent for -reverso patent- was no 712868 submitted on ...
A jubilee worthy of celebrating!
Can't wait to see the new models. And of course wearing Reverso myself throughout the week: ...
Many years and model to come I hope!
not a jubileum version, but it warms my heart as almost every reverso does. Still hoping to see some specacular stuff from ‘la maison’ this year. ...
Thanks for sharing
this post. Glad also the perfect time I got myself a new Reverso 😁
Definitely worth celebrating 🎉
Enjoyed having my Duo It's what a Reverso was destined for! Looking forward to the anniversary watches Cheers JML ...
Late to the party but still...
... happy birthday Reverso! A dedicated shot showing my Reverso and my little collection of books in relation with the watch world. Best, E. ...