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Jaeger-LeCoultre

To me the reverso is amongst the greatest watches of all time

 

And I really mean it... I have a medium duoface and I LOVE IT. JLC as a brand is unfortunately suffering because of bad management. The collection is stale. They kept focusing on pushing the brand upmarket by raising prices and making extremely expensive and limited hybris mechanica pieces, forgetting what their core audience wants. It's a shame, because Cartier is being so amazingly successful within the same group by doing exactly that: listening to the enthusiast. Not to mention that while Cartier doesn't actually need to listen to us, JLC certainly does, as watch nerds are their core buyers.


P.S. I love dress watches and, like most people who do, I am fond of smaller sizes. Most of JLC's collection is made of dress watches that are a little too big to be appreciated by me and others. Since guys who like larger watches are usually into sports watches, why not make the dress watches more appealing to the people who would actually buy them? 

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