Jaeger-LeCoultre

An interesting video to watch: ...  

a few days ago. Some points are really well made, and some are simply superfluous. Worth seeing, I agree. Cheers, Filip

I don't necessarily agree with the comment about online sales being detrimental to a brand... Apple is a strong international brand, yet their online sales presence is very smooth and integral to their success and product access. For JLC, the online exper... 

…headphones, etc., things that are commodities, are different than luxury goods.

It doesn’t mean the retailer will always have the product available, but I can’t imagine in the 21st century this problem couldn’t be figured out (maybe not by JLC in this instance, but maybe some other brand that has their act together).

...perhaps have every model available to try on at an AD or boutique, and have the watch shipped directly to the buyer when (if) it becomes available. A lot of it will depend on price point. With anything 'expensive,' many consumers will want personal ser... 

But I agree JLC has some image issues, and I think that's been the story for a long time.

I would say the problems are: 1. Richemont don’t know if they have other priorities but they DESTROYED JLC. 2. Quality Control (see above) 3. No real hero product that I lust after except Duoface (ruined by see above) 4. A lack of (as mentioned in the cli... 

Numerous limited edition, online sale and many look alike models and increase in pricing. They are East and West watch manufacturers, they make watches in house. They also have many fans. In short, I think JLC has not caught up with the trends yet. Polari... 

There was the titanium AMVOX, not that JLC need to follow the recent trend and you are right, no daring enough. With today's technology, manufacturing accurate and anti-magnetic movements is not rocket science. There are watch manufacturers using new comp... 

...when she saw it on the series Halt And Catch Fire. The problem is their current quality, possible service costs, and how about a single-face Reverso with a VERY lovely HAND finished movement on the other side? How about a Grand Seiko in a Reverso type ... 

The only thing I'll say, their service costs are on the lower end overall. My full service last year was less than $900....

That is one of the important elements to keep loyal customers.

Not that i mind deep discounts, which is very common with JLC, but if they don't produce anything desirable the price does not matter now does it? Surely a $7000 SS reverso with display back showcasing 'Grand Seiko' dial quality and movement finishing is ... 

I have had a great experience with JLC. In recent years they have overly focused on the Reverso which I have succumbed to at times while still pleading for a new duometre. I am not sure who this video is targeting. He doesn’t mention that line which reach... 

And I really mean it... I have a medium duoface and I LOVE IT. JLC as a brand is unfortunately suffering because of bad management. The collection is stale. They kept focusing on pushing the brand upmarket by raising prices and making extremely expensive ... 

At this point we can only hope for a change of management, because the Maison has the potential to do amazing things.