JLC was my favorite brand for ages,
but I feel they are lost in their designs, collection and customer service (which I can expound on in private). Perhaps this is a consequence of the “Richemontification” of the brand.
This is the brand that ignited my love for Swiss watches, but I don’t know what they stand for any more.
I’m still on my Apple Watch trip for several months now and feel sad that I don’t feel the same love for Swiss watchmaking as I once did especially at the current price points.
The Apple Watch 5 with the always on display has taken away yet another reason to wear something else. I realize I may be in the minority amongst this forum, but I can say I’m not alone in SoCal. Many of my friends who are collectors are facing the same dilemma.