I think this outcome HURTS the image of JLC and could have negative effects in the future.
The ONLY watch auction usually SHOWCASES the prowess of a watch manufacturer and they usually have very cool and unique pieces. Simply changing a dial on an already existing watch is POOR form at best and show ZERO effort IMHO.
You know how much I love the brand JLC and the MANY years I have been a fan but seeing this result and knowing about the watch being offered really was disappointing.
Again, I can only look to those responsible for answers but they probably don't care either :-(