No Black Book .. But nice White Wall .. YET:

Jul 17, 2011,04:44 AM

I truly can relate to these little marvels..

- but only have found some very few, which I however
like a lot ..
.. Not yet a single one from the Ėloge du Temps Series,
which I would absolutely adore .

So still a long path, also on this Avenue..

Try to follow you there with pleasure and patience

Thanks for walking ahead..


- will try to post one or another from my
little 2-Cents..

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Vintage Ads: The Series – Part #6 Advertising as art

 By: blomman Mr Blue : July 15th, 2011-05:47
Hello Vintage Jaeger-LeCoultre Lovers, For my 5K post I though I should post some about the more artistic styles of the JLC ads thru the history. What’s interesting is that in Jeager-LeCoultre ads a lot of art and graphic elements was used while in Jaeger...  

Wonderful, again

 By: nilomis : July 15th, 2011-06:55
Bloman, Your saga continues to amazes all of us. This one, even if it's a 1958 ad, sounds like "Take Five", played by the "The Dave Brubeck Quartet" (the first recording was in 1959). Cheers...  

Like JLC watches…

 By: blomman Mr Blue : July 17th, 2011-03:58
Their ads are a never ending story..! Thank you, Nilo! Best Blomman

There are some very strong ads, here.

 By: amanico : July 15th, 2011-07:04
Well, the 1958 ad featuring the Geophysic in Rose Gold, of course, but one is speaking very lous to me. This one: Time, personalized, walking on a cloud, and flying among the clouds, at the same time, this blend of day and night, and the title: " Eloge of...  

Indeed.. THAT is the One .. :))

 By: hs111 : July 16th, 2011-10:17
- which EVERYONE would cherish , says it all, and very poetically so .. On a smaller note, I recently have been quite lucky .. to find few others, not as famous, but very nice , too. Many of these vintage ones are true gems, and confirm that ad and art ca... 

Well, am I the only one here to not gey any of these Vintage ads?

 By: amanico : July 16th, 2011-11:22
To be honest, I've recently been gifted one of those, and an important one, I mean one which is really dear to my heart. Will post a pic as soon as I can. Best, Nicolas.

Sounds promising.. I'll do so humbly in return ! :)

 By: hs111 : July 16th, 2011-13:43
- indeed, they are terrific gifts, and fascinating witnessess of times gone by. Sometimes, these can also help us to underdtand, - on other occasions they pose new riddles .. Always enjoyable .. Best for Saturday evening, hs

Oh, what I almost forgot.....

 By: hs111 : July 16th, 2011-14:16
Oh, what I almost forgot.. Will keep my eyes open .. Maybe something pops up one more time, from this source .. Can't promise, but I'll try: - maybe once I could find something for you.. Best, hs Am 16.07.2011 um 20:22 schrieb www watchprosite < w[Email a... 

Well, maybe ..But you are upfront in all others ! :))

 By: hs111 : July 16th, 2011-14:32
- so nice to follow the Dark Lord ! A tiny area maybe where the novice(s) might be of some little help.. ;-) Best, hs

As so many times before…

 By: blomman Mr Blue : July 17th, 2011-04:04
We have the same favourite, Nicolas! And the same idée – me I am hunting a second copy to frame. First copy always goes in to my black book archive… Actually, I think it would be very nice to make theme in a watch room with all the “Éloge du Temps” on the... 

I'm far from feeding the " Black Album ", but yes, some of the nicest ads on the wall...

 By: amanico : July 17th, 2011-04:26
That is a very tempting idea. With a bit of luck and a lot of time, I guess, I will be able to do it... Best, my friend. Nicolas.

Like with everything in life that you want…

 By: blomman Mr Blue : July 18th, 2011-03:35
All it takes is some time and patience – and you will reach your goal! Best, my friend Blomman

No Black Book .. But nice White Wall .. YET:

 By: hs111 : July 17th, 2011-04:44
I truly can relate to these little marvels.. - but only have found some very few, which I however like a lot .. .. Not yet a single one from the ?loge du Temps Series, which I would absolutely adore . So still a long path, also on this Avenue.. Try to fol... 

It’s a very long but fun journey!

 By: blomman Mr Blue : July 18th, 2011-03:54
A lot of interesting things to discover! With your pace, you will soon be ahead, HS! Best Blomman

No ambition there.. Just a patient pupil.. Always happy to learn & enjoy !

 By: hs111 : July 18th, 2011-04:02
No worries, since I have seen your treasure book .. So amazing, so many joys.. And some secrets as well, as it appears ! Fzrther to that, for example - I have been trying to hunt and look for one - JUST one of those Euloge du Temps ( ideally the Nuit & Jo... 

I had a head start…! ;) [nt]

 By: blomman Mr Blue : July 18th, 2011-04:27
No message body

Good Role model .. difficult to catch .. but I'll humbly do my 'Spiel' .. :))

 By: hs111 : July 18th, 2011-04:53
Thnx for going ahead, ) Musketiers need good Leaders, Also: For Jedis and Siths alike - always in two they come.. Best, my friend hs

Re: In two they come…

 By: blomman Mr Blue : July 18th, 2011-08:35
Yes, Vlad and Mr 666! Only downside with such a leader is that you will end up with 2 small holes in your neck! Best, my friend – and be careful with your neck! Blomman

Actually, I like both .. AND the little pinch signs.. ;-)

 By: hs111 : July 18th, 2011-08:51
.. Recently appear to have discovered something on the contralateral side, as well, Starts with a B... Also I start getting used to it .. Best, hs

outstanding, thank you blomann

 By: georgeszaslavsky : July 15th, 2011-08:07
These ads remember me the art & science themes which was dear to general motors back in in its glory days of the 50's. thanks for sharing. best regards georges

Thank you, Georges!

 By: blomman Mr Blue : July 17th, 2011-04:14
A lot of beautiful ads were made in the 50’s! Cars, perfume, even cigarette ads! Best Blomman

Really great post...

 By: watchme : July 15th, 2011-10:22
who's cellar did you scavenge to find these paper jewels? -Dean

I roamed cellars all over Paris..! ;)

 By: blomman Mr Blue : July 17th, 2011-04:18
Thank you, Dean! Best Blomman

Next time I bring you along! ;) [nt]

 By: blomman Mr Blue : July 18th, 2011-04:01
No message body

re" Part #6

 By: DRMW : July 15th, 2011-13:25
Congrats on 5k and a great way to do it with another wonderful post! I like the 1954 ad with the hands drawn in pencil/scribble, the watches pop out due to the contrast of black lines. It'll be interesting how those in the future view today's ads by JLC. ... 


 By: blomman Mr Blue : July 18th, 2011-04:05
The 1954 scribble series I like a lot too! So simple but yet very appealing! Thank you, MW! Posts (and time) fly fast when you are enjoying yourself! Best Blomman

Fantastic way to celebrate your 5000!

 By: ocwatching : July 15th, 2011-17:11
Love these ads. It's so reflect of the brand and the European influences. Romantic tributes to a great brand! blomman, where do you store all these?

Yes, a lot of European influences!

 By: blomman Mr Blue : July 18th, 2011-04:32
Thank you, OC! My “black book” is actually several black books… Here are some of them… Best Blomman...  

Ohh.. Those Black Books .. are really something ;-)

 By: hs111 : July 18th, 2011-05:10
Was lucky enough to get a peek or two , - pretty Dark Art in there, I learned .. Well, one has to start early, always digging deep - and trying to hang on.. That can make some journeys hilarious , as we got to know ! Always a pleasure being at your wings ... 

Next time I might give you another peek…! ;) [nt]

 By: blomman Mr Blue : July 18th, 2011-06:04
No message body

Thanks for taking...

 By: fernando : July 15th, 2011-18:12
us back to the past Blomman - watches and romance seemed to be more intertwined then. Congrats on your 5k. A contributor with substance that provides interesting reading and information. Keep them coming! best fernando

Re: “watches and romance seemed to be more intertwined then”…

 By: blomman Mr Blue : July 18th, 2011-05:39
I definitely think so! One of the reasons I find myself sinking deeper and deeper into the vintage abyss of JLC! Thank you very much for your kind words, Fernando! Best Blomman

What a 5000th post!!!

 By: Ares501 - Mr Green : July 15th, 2011-23:59
This series is just superb..... Indeed your and Nicolas favorite is top of class in advertising business but I must admit that my favs are last three Thank you so for this great series Best Damja n

You like the funky 70’s?! :)

 By: blomman Mr Blue : July 18th, 2011-05:50
More fun and easy going – I like them a lot! Thank you very much for your kind words, Damjan! Best Blomman

Not exhaustive at all !

 By: bimbeano : July 16th, 2011-02:52
Very pleasant reading Blomman ! Thanks a lot for these enjoyable posts ... and ooh, congrats on your 5K post ... Filip

Good to know, Bim!

 By: blomman Mr Blue : July 18th, 2011-05:53
Then I might start to post larger posts…! Thank you, Filip – happy you like it! Best Blomman

CONGRATULATIONS , Blomman - for 5k & Great Post ! :))

 By: hs111 : July 16th, 2011-05:35
Your Vintage time travel about Ads and Art is a keeper, a very nice reference , ) - but also a pleasure to read and look at !! ( Some I had known, eg from Marv's also great post about 'A Journey Through Vintage Ads' - maybe a nice further read and some on... 

Re: Ads & Art…

 By: blomman Mr Blue : July 18th, 2011-06:00
Indeed, Marv has a stunning selection of ads! I still some of them in my book… But I am working on filling the blanks! Thank you very much, my friend – very kind of you! I will do my best to keep them coming… Best Blomman


 By: Le Chef : July 16th, 2011-07:24
These are really great examples of illustration and graphic design. A lost art.

Truly a lost art!

 By: blomman Mr Blue : July 18th, 2011-06:03
Nowadays it’s most about beautiful people… Don’t get me wrong – I do like to look at beautiful people, but the artwork is not the same anymore. Thank you, Le Chef! Best Blomman

congrats on 5000

 By: playtime : July 16th, 2011-20:28
and a very enjoyable post! j

Thank you, J !

 By: blomman Mr Blue : July 18th, 2011-06:05
Happy you like it! Best Blomman

congrats on your 5000th post...

 By: FanFrancisco : July 17th, 2011-07:29
... another significant milestone for you. it is always nice to go through history by revisiting all these vintage ads. reading all these historical ads, we can say how amazing of MJLC making so many signature timepieces!!! thanks so much, Blomman stefan

A personal milestone…

 By: blomman Mr Blue : July 18th, 2011-06:07
Half way to 5-figures…! Thank you, my friend! Always important to look back, it might help you on your way forward! Best Blomman

Thanks for this wonderful post

 By: Asimut : July 17th, 2011-09:15
Which is indeed worthy of the 5K mark. Salute, Asi

My pleasure, Asi!

 By: blomman Mr Blue : July 18th, 2011-06:09
With kind words like yours – 5K fly very fast! Best Blomman

Thanks Blomman, great series and this addition is

 By: timerider : July 17th, 2011-10:31
a real topper for me. Ads from my birth year and wedding year. It is still amazing how the ads pull one in, take you back and still marvel at how great these watches look. You have also reminded me to revive my Vintage watches, waiting patiently for some ... 

Tim, please give your vintage watches some fun in the sun…

 By: blomman Mr Blue : July 18th, 2011-06:13
And take a lot of pics for us to see! My pleasure – happy you enjoy! And even more happy if you revive your vintage (with or without pics). Best Blomman

Fabulous collection of ads!

 By: pingtsai : July 17th, 2011-19:50
Love JLC's artistic approach to their advertising. Thanks for the wonderful post and congrats on 5000!

JLC has always been very artistic!

 By: blomman Mr Blue : July 18th, 2011-08:28
Thank you for your nice words, Ping! Will come back with more soon… Best Blomman PS. A belated congrats on your 1K post - great work from all the moderators here!


 By: itt : July 18th, 2011-00:06
Nice work Blomman!!!

Thank you, Oinkitt! :) [nt]

 By: blomman Mr Blue : July 18th, 2011-08:32
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