What do you think?
After Rolex, it's now the turn of JLC to launch its venture in the vintage market. More info here: THE COLLECTIBLES SHARK DEEP SEA 40 mm - Acier60 000 € THE COLLECTIBLES MASTER MARINER DEEP SEA Acier24 000 € THE COLLECTIBLES MEMOVOX POLARIS II 43 mm - Ac...
The prices are NUTS
67k for a geophysic that goes for ~20k? I can accept a considerable bump in price, but come on... 67k for a steel geophysic is bananas
Low prices on grey market is a problem for a brand to increase their own prices...
It's true that most of JLC are undervalued on second hand market if you compare with Rolex AP or PP... For example... what would be the price of a Duometre if it was written PP on the dial... and what is the price for a black dial LE 200 piece JLC Duometr...
Interesting retail exercise…
By scooping up “vintage” pieces JLC is providing all the things people want (certification, provenance and box etc) as well as an attempt to control supply of “pieces” and perhaps an attempt to set prices…supply etc. it costs JLC almost nothing to do this...
....and then it doesn't (that's problem #2, and the bigger of the two! ;-))
Seriously, you perfectly put it my friend, as you often do... I can't see how this is the trick that finally works for JLC --- rather than increasing the popularity of the brand and its current product, these high vintage prices are actually more likely t...
In complete agreement. What this brands fail to realize is that the brilliant marketing Rolex has, would never work without a bulletproof product. I have never heard one Rolex advert saying our X,Y,Z watch us better than the other brand, however...
... I frequently hear the other way around. In short, brands should focus on the product(not one you have to take back a moth after purchasing). What’s the point of an “interior angle”if the watch is unwearable on a daily basis?! After that set an attaina...
Yes, I was referring to the modern era, but if my memory serves me well they have a small restoration department they just don’t restore everything. We’ve seen many vintage Daytonas services by Rolex with untouched dials and hands, but off course...
... there’s horror stories of the contrary! I think it’s on the case by case bases.
And from where Richemont/VC got it?
Remember, I believe it was 2018-2019, when Richemont bought back the unsold watches and destroyed them to create the shortage? The only difference is that Rolex doesn’t create the shortage they just can’t make enough product as it’s clear by now, that’s t...
Looks that way. Six already sold!
First the Reverso, then the Polaris II and now 4 more ...