I am not surprised by this lack of imagination/ambition and basic color change...

Nov 10, 2019,02:40 AM
 

We have previously discussed the lack of long-term vision since the killing of Geophysic line, near abandonment of Duometre, lack of tightness of the antiquated Master Control line with its dozens of stale models and dated power reserves (across the entire catalog), and innumerable iterations of dial colors and case size changes of the Reverso line, not to mention occasional odd enamel entries ("this is not a watch" (sorry, Magritte)). The now not so new Polaris line has been underwhelming at best. Again, in her only public interview to date, Mme Renier said her vision for the brand is haute horology (!), whereas the bread and butter of the brand is the sub $20,000/sub 15K euro market, which has been terribly ignored.


So it is not surprising at all to see this Only Watch entry following the Reverso model of recent years.

The real point is, now that Mme Renier has quietly been CEO for over 18 months, it is imperative that we see at least one completely overhauled focused model line at SIHH2020, roughly her two year tenure mark. If we don't, but one says give her say 5 years, will the brand still be relevant by then? And this of course returns us to the real question. Is Mme Renier 1) actually independent and a visionary or 2) a puppet of Mr Rupert, doing his bidding, because if she is not a puppet, how long will he tolerate the foundering of the brand under her control? If Mr Rupert cares about anything, it is about profit...


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60, 000 CHF is the price for that Jaeger Lecoultre Master Ultra Thin Enamel Chestnut Guilloché " Only Watch 2019 ".

 
 By: amanico : November 9th, 2019-08:32
Not bad, even if it could have gone higher, in my opinion. In brown, it is really nice and original. Best, Nicolas ...  

What is even MORE upsetting is why JLC did not provide a Gyro 5 in a PIECE UNIQUE for the ONLY watch auction as it would have achieved a much better result than this simple perpetual...

 
 By: holdemchamp1225 : November 9th, 2019-10:39
I am SERIOUSLY losing confidence in the decision making of JLC, especially those responsible for the direction of the brand !!

Or a special Duometre! [nt]

 
 By: amanico : November 9th, 2019-10:47

EXACTLY...imagine a Duometre Rattrapante in tantalum or titanium for the ONLY watch auction

 
 By: holdemchamp1225 : November 9th, 2019-10:58
now that would be worth while and give JLC some recognition that it truly deserves. Sorry but this MUT Perpetual was nothing but a let down in EVERY sense of the word, especially since it was for charity :-(

An appropriate price for a disappointing watch.

 
 By: TheWindingStem : November 9th, 2019-10:52
JLC should have presented something special and groundbreaking like what FPJ has provided or PP- I know they are capable of doing so. Only Watch is an accurate read of the market mood and they should have put in some actual effort to serve the brand bette... 

I actually disagree with you Nico...

 
 By: holdemchamp1225 : November 9th, 2019-11:03
I think this outcome HURTS the image of JLC and could have negative effects in the future. The ONLY watch auction usually SHOWCASES the prowess of a watch manufacturer and they usually have very cool and unique pieces. Simply changing a dial on an already... 

Well said! [nt]

 
 By: aperna : November 10th, 2019-06:45

+1 [nt]

 
 By: holdemchamp1225 : November 9th, 2019-10:59

What did PP do?

 
 By: robsallnow : November 10th, 2019-06:17
Other than present an existing (admittedly very limited) model in a plainer case and change the dial colour(s)

Sorry, but I feel this is too high for what is on offer.

 
 By: Horo_Traveler : November 9th, 2019-21:27
JLC was my favorite brand for ages, but I feel they are lost in their designs, collection and customer service (which I can expound on in private). Perhaps this is a consequence of the “Richemontification” of the brand. This is the brand that ignited my l... 

I am not surprised by this lack of imagination/ambition and basic color change...

 
 By: remarque : November 10th, 2019-02:40
We have previously discussed the lack of long-term vision since the killing of Geophysic line, near abandonment of Duometre, lack of tightness of the antiquated Master Control line with its dozens of stale models and dated power reserves (across the entir... 

Sad to say but I am feel the same way in many of your details...

 
 By: holdemchamp1225 : November 10th, 2019-04:30
Let's hope things will change for the good 🤷‍♂️🤦‍♂️😤