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Independents

Interesting...

 

from a marketing or a brand positioning perspective.

I would say it’s more than courageous from Moser to launch this LE and position it at this price point. From an outside perspective, I‘d think they don’t intend to sell them all at this price or make money on it, but rather to raise interest and profile of the brand so they can sell more of their standard fare at higher prices.

My 0.02, for what it’s worth.

Best,
Daniel

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