I think the brand would be much more impressive if they could also make an interesting watch at 1/10 of the price. I'm not saying there is no place for going all-out technically, but I'm sure Picasso could make compelling artwork with just a pencil and a small piece of paper. I think Ferdinand Berthoud could do it, too. They have an interesting style that need not be limited to these heights. JLC does it with the Reverso and Master lines -- if you like the style, you can find as much watch as you want.