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Independents

Congrats!!!!!!!!!!! So excited for all the new owners of such a fun watch! I wasn't a lucky winner of the lottery but couldn't be more excited about this piece, the lucky owners, and how MB&F managed the release.

 

I hope this inspires new ways for brands to think about releasing watches to their fans, not the lottery model specifically, but balancing some notion of equity of accessibility with rewarding existing customers. The watch is super cool but even more than that I think it represents something the industry needs... badly... if it is to survive into a next generation of collectors.

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