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Horological Meandering

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hi nico!  I know you and members of this forum are sophisticated collectors who can evaluate each watch on its own merits, independent of the hype or marketing that drive luxury watch sales.


However, I must admit that I personally cant separate the watch from the watch's image.  Certain watches and watch brands are associated with the people who buy and wear them, be it NBA basketball players (AP ROO), euro trust fund kids (again AP ROO), Russian Oligarchs (Anything garish and overpriced), Chinese plutocrats (richard mille, one on each arm), BMW car salesmen (rolex sub, omega seamaster) 

I have to admit sometimes these associations between a watch and its fanbase alienate some watches for me, watches that would otherwise be desirable on their own merits.  Maybe I'm a snob.  But sometimes it works the other way, for example, I think the Panerai fanbase is awesome, and I am happy to be a paneristi.

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