Answer...
Am I a client for this kind of Watch?
I would honestly answer that it all dépends of the Watch, not the image of the Watch.
Would I buy a Watch because its image is associated with the Navy SEALs? Certainly not. Same answer for the Amvox line, by the way.
BUT I go for a Watch if it pleases me. And the NSA is a Watch I like a lot. I less like the communication around the Watch.
A second BUT, if you allow me: I never buy a Watch because of the brand on the dial. For the same reason. Watch first, brand after.
Best,
Nicolas