brandon1
842
Two reasons:
Jan 19, 2019,15:19 PM
1) In my opinion there are already plenty of good option for nice sport watches, made by firms that, more or less, specialize in making these kinds of watches.
2) A Lange sport watch would probably be a commercial hit given the current fad that favors sport watches above everything else. This would require rebalancing their production or increasing output. If they allocated existing production resources to a line of sport watches, it would take away resources from their icons. Alternatively, if they tried to grow to accommodate a new line, it's difficult to scale the type of work that Lange is celebrated for, and I'd hate to see them lose their identity by doing this.
Just my opinion.