Swatch changed the watch industry by making Swiss watches affordable, fun, and fashionable again during the quartz crisis of the 1980s. Instead of treating watches only as luxury products, Swatch turned them into colorful lifestyle accessories people coul...
A few I have kept / bought for old times sake. The one I wore through the teens (14-16) - long gone.(Photo off the Interweb). And ones I bought along the way because they looked interesting. ...
None of the current lineup are to wear - more just interesting items that popped up along the way and which will be given to the grandkids (when I have them).
Every summer holiday I would go on a holiday trip with my parents and they would give me some pocket money for the trip. I remember it like around 50 €. That would be exactly enough to by myself a new swatch. And so I would build my first watch collection...
That was a nice hobby in the early days. At one point (luckily early enough) I sold all of them, except the GB101 (first series in black, which I still own) and with the profit paid my taxes for that year and bought my first vintage watch. Cheers, HSTE
I have about 8-10 still somewhere languishing in a cardboard box in a box in the garage... Fond memories from 1991 when I started out in SF and used to go up to Macy's off Union Square to buy them during my lunch hour. Haven't looked at them for a number ...