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Horological Meandering

Swatch was what I collected as a boy

 

Every summer holiday I would go on a holiday trip with my parents and they would give me some pocket money for the trip. I remember it like around 50 €. That would be exactly enough to by myself a new swatch. And so I would build my first watch collection. It also planted the idea my brain that it made perfect sense to have several of the same watches. Because even if they were basically the same, they where also so different that it was wsomething to get excited over and that would fit different moods. I did also collect cheap quartz dive watches but I’m not sure I understood, at the time, there was an underlying theme. Very different with my swatch watches, I would start to look at shop windows to dream about the next one, every where the logo popped up. 

Swatch watches are a stroke of genius on so many levels. It fills me with warm memories and feelings and I still can’t help myself from buying one from time to time even if I don’t wear them.

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