Horological Meandering

FOR IMMEDIATE RELEASE

SWATCH Turns to Luxury with Diaphane One for Men and Women

Exclusive 'Turn 2 Her' and 'Turn 2 Him' mechanical watches defy expectations.

SWATCH, the Swiss fashion watchmaker famous for its colorful and affordable plastic watches, caught the industry by surprise today with the announcement of two new luxury-class mechanical watches, one for women and one for men. Diaphane One Turn 2 Her, for women, will be made available in selected markets in a strictly limited, numbered edition of 50 pieces; Diaphane One Turn 2 Him, for men, will be available in a limited and numbered edition of 130 pieces. Both models feature an innovative revolving movement decorated with exquisite finishing's. The unique appeal of this exclusive mechanical timepiece lies in its extraordinary combination of superb traditional craftsmanship, aesthetic refinement and maintenance of the signature Swatch look and feel.

The art of mechanical watch making unveiled

An astonishing display of the art of Swiss watchmaking, the new Diaphane One models are "skeleton" watches.  Visible from both front and back, the revolving 25-ruby movement draws the connoisseur's appreciative eye to its display of exquisitely crafted finishing's and artfully intricate design. Neither a tourbillion nor a karussel, the mechanism assures the movement of all the elements on the watch face. The platform that serves as the base of the cage holds all the wheels of a traditional timekeeping movement, along with the escapement and the balance wheel. The revolving cage, which houses the wheel train and regulating organ of the watch, completes two full revolutions every hour, causing the balance wheel and the escapement to revolve like satellites around the center of the watch. Like a comet that travels through space and time, the watch is in the process of perpetual change.

Aesthetic refinement in a signature Swatch

Both Diaphane One Turn 2 Her and Diaphane One Turn 2 Him pay homage to the history and signature attributes that made Swatch famous around the world; Turn 2 Her features a clear transparent plastic case and Turn 2 Him has a case in transparent black plastic.  At the same time, the striking elegance of both models places them clearly in the class of prestigious luxury watches.

TURN 2 HER            SVAZ101S                  Retail Price $13,500

Turn 2 Her features a pink gold bezel set with forty-three diamonds weighing approximately 1.5 carats in all. Engraved on the bezel at 12 o'clock is the limited edition number.  The crown is also fashioned of lustrous pink gold. A brushed pink gold flange features engraved hour indices, and a ring of swatch logos is engraved on the movement. Exquisite blue steel squelette hour and minute hands and the blue steel small seconds hand indicate the time. A white genuine alligator leather strap enhances and completes this exceptional luxury watch.

TURN 2 HIM             SVAZ102S                  Retail Price $8,000

Turn 2 Him features a nobly worked bezel in matte and polished white gold; the limited edition number is engraved on a white gold plate positioned on the bezel at 6 o'clock with a pair of black screws. Black screws mark the hours on the brushed white gold flange surrounding the movement, and black squelette hour and minute hands and a black small seconds hand mark the time. A black genuine alligator leather strap enhances the elegance of this exclusive luxury timepiece.

Strictly limited luxury

Diaphane One Turn 2 Her and Diaphane One Turn 2 Him are exclusive expressions of the art of luxury watch making. Both models are available at the Tourbillion store in South Coast Plaza, Swatch Times Square and at the Swatch store in the Caesars Forum Shops in Las Vegas.

About Swatch

Founded in 1983 in Biel, Switzerland, Swatch revolutionized the Swiss Watch industry with the creation of a thin plastic watch.  Composed of only 51 components instead of the usual 91, Swatch offered what no other brand could- high quality at an affordable price.  Over the years Swatch has grown into a world renowned company that still maintains its original vision of creating stylish and affordable Swiss watches.  Always fashion forward, Swatch continues to offer a multitude of unique timepieces.