Swatch would do this. Why would I want a Swatch luxury watch when I can wear any number of the brands (established with an identity) that Swatch already owns? Strange... but nice enough watch, after all.
FOR IMMEDIATE RELEASE SWATCH Turns to Luxury with Diaphane One for Men and Women Exclusive 'Turn 2 Her' and 'Turn 2 Him' mechanical watches defy expectations. SWATCH, the Swiss fashion watchmaker famous for its colorful and affordable plastic watches, cau...